Full-time: Gillingham 4 Bristol Rovers 0
Bristol Rovers are still searching for their first win of the season after being soundly beaten at League Two leaders Gillingham this afternoon.
Mark McGhee's side remain in the bottom two after a first-half brace from Danny Kedwell, and further goals from Charlie Lee and Chris Whelpdale extended League Two leaders Gillingham's unbeaten run to six games.
Rovers, meanwhile, are only avoided the ignominy of propping up the rest of the division because Barnet are a point worse off – and McGhee's problems were worsened when striker Matt Harrold limped off following an awkward fall to be replaced by Fabian Broghammer in the 34th minute.
The Pirates' bid to claim their first victory of the campaign had started badly when, with only four minutes on the clock, they were a goal behind after conceding a penalty.
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Slack defending allowed Kedwell to stroll in behind the Rovers' back four to latch on to a Deon Burton header before he was bundled to the floor as defender Tom Parkes attempted to make up lost ground.
Kedwell smashed the ball high into the net and was celebrating a second goal of the afternoon just over 10 minutes later when his near post header from a long throw looped over goalkeeper Sam Walker's head and somehow into the net from what looked like a tight angle.
Lee added goal number three with a diving header to convert a Charlie Allen corner on the stroke of half-time to put Martin Allen's table-toppers well on their way to extending their unbeaten start to the campaign.
Rovers for their part failed to trouble Stuart Nelson in the Gillingham goal during the opening 45 minutes – but at least made slight improvement in the second-half.
Wayne Brown was unlucky not to puncture Gillingham's rearguard with a vicious effort from outside the penalty area, which Nelson elected to punch away, in the 57th minute.
Substitute Oliver Norburn also forced a good save out of the goalkeeper when jinking through a couple of challenges to get an effort off from close-range in the 65th minute. Broghammer, meanwhile, should have done better than to hit a Gillingham defender from inside the penalty area when teed up by David Clarkson soon after.
Gillingham spurned a couple of opportunities to extend their lead at the other end, before Whelpdale arrived to convert a Myles Weston cross with his head in the 82nd minute after Adam Virgo had been robbed of possession cheaply.
Rovers (4-4-2): Walker; Smith, Virgo, Parkes, Paterson (Norburn 58); Richards, W Brown, Gill, L Brown, Harrold (Broghammer, 34), Clarkson. Subs: Gough, Anyinsah, Clarke, Clucas, Young.
Gillingham (4-1-3-2): Nelson; Fish, Davies, Barrett, Martin; Payne; Wright (Whelpdale, 71), Allen, Lee; Kedwell (Strevens 58), Burton (Weston, 46). Subs: Flanagan, Frampton, Montrose, Forecast.