The Evening Post has joined forces with the Great Western Air Ambulance to help them raise the more than one million they need each year to keep their helicopter flying.
The service flies a crew of doctors and specialist paramedics to emergencies to provide A&E standard care at the scene, helping save lives and minimise the possibility of more serious injury.
They can stabilise patients and help them breathe and in the most serious cases can anaesthetise people and carry out other emergency procedures while they are still in their home, on the roadside or sports pitch.
Patients are then transported to the most appropriate hospital for their injuries rather than the nearest because the initial preparation has already been carried out at the scene.
It also enables a casualty to be taken straight into the operating theatre, scanner or intensive treatment unit when they arrive at the A&E rather than waiting to be prepared.
Great Western Air Ambulance was launched in June and has already been called to more than 200 incidents and helped save lives but other than the salaries of the paramedics who fly as part of the crew, there is no NHS funding for the service and the team relies on its own dedicated charity and the goodwill of the public to raise the funding needed each year.