There is no need to change name
WE have been invited to choose between one old name and five new ones for the new hospital in Southmead.
"New Southmead Hospital" sounds logical, but it won't be new for ever. As for "Bristol Southmead Hospital", it will not be the only hospital in Bristol and will cause confusion with the Bristol Royal Infirmary. "Prince William Hospital" may be topical at the moment, but he has not had any particular connection with this hospital and we already have one royally named hospital in the city. And why "Brunel Hospital"? He has no connections with health (apart from a prefabricated hospital he designed for the Crimean war) and furthermore was not a Bristolian. He never lived permanently in Bristol despite doing famous work here. "Elizabeth Blackwell" may be known to medical historians as the first British female doctor, but the name is not well known to the general public and although born in Bristol, she trained and worked in America before moving to London.
What is this shiny new building? It's a hospital. And where is it? Southmead. The name "Southmead Hospital" says it all, so let's keep it simple.
Dr J Jewkes
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Henleaze
Comments
by Young_Ron
Sunday, January 27 2013, 11:45AM
“No matter how much rebranding takes place by marketing wonks and others, Bristolians have a tendency never to change what they call things.
Even if the hospital is eventually renamed, it'll always be Southmead Hospital to them, just like the Counts Louse will never be City Hall, in spite of George's brand new signs.”