post front nov 20

A proud history ... and an even more exciting future for your Evening Post

Thursday, May 14, 2009, 07:00

These are exciting times for the Evening Post and the local newspaper industry.

In the past few years, local newspapers have had to adapt and change at a faster rate than during any other time in their history.

And change will continue to take place as local newspapers work towards the media world of the future which will be very different to what we know today.

Newspapers, and by that we mean the physical newspaper that you hold in your hand, will survive.

The difference is that alongside the printed page, readers will be able to access local news via a variety of sources, including their mobile phones and laptops.

This already happens. But in the future it is likely to happen even more.

Local newspapers will continue to be printed, to be read in their traditional format at the breakfast table, on the train, in the pub and in the park, but the choice that readers have to access the news will increase.

The Post will continue to have reporters out in the communities of Bristol. The difference will be that in the future, these readers will be able to choose where they read about what is happening on their street.

Looking at what is happening on the streets of Bristol is where the Post excels compared to the news coverage from the BBC and ITV, whose limited resources are spread over too wide an area to ever feel at the heart of communities like a local newspaper.

Post Editor Mike Norton said: "The tuned practice of understanding communities and how to talk to them on the ground will remain unchanged.

"That knowledge of how this city and its people work, together with advances in technology, mean that we will always be able to create and gather content at all levels of our circulation area and deliver it to readers in whatever form they choose.

"Currently, that is through the Evening Post and the newspaper will undoubtedly be here for many years to come.

"However, in the future we will deliver that content through other media – like mobile phones, very local websites, and websites which centre around communities of interest."

Mr Norton added: "Most importantly, the role of the Evening Post will not change.

"We will continue to edit and explain content in the way that our readers trust us to do so.

"We will continue to speak up for Bristol's people, as well as giving them a platform to speak for themselves.

"We will continue to scrutinise Bristol's leaders and to celebrate its achievements.

"And we will continue to be the place where advertisers can tell Bristol's people about their companies and products."















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