post front nov 20


Is Cabot discriminating with its new booklet?

Sunday, June 21, 2009, 15:32

Am I presuming too much to think that the Cabot Circus promotional booklet Immerse yourself has been delivered to everyone's mailbox in the city?

Fashion; Food; Entertainment? Yes, I have tried immersing myself in page after glossy page of this lavish production. Its emotive "come-ons" like chic shades, stunning gems, cool classics etc are all paraded before us by smart young things in its well-posed "shop windows of print". Try as I might, I could find no merchandise targeted at persons of mature age, income and disposition, except perhaps as gifts.

There are certainly no images of folk beyond their 30s. Is this a new concept – Retail Class Discrimination, or merely another example of a missed opportunity?

B J Seward, Wellington Hil West, Henleaze.




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