Why should you improve your website performance?
The age of the Internet has boomed and online continues to grow especially in 2013. Online retail has become more important to local people and businesses with more and smaller retailers getting online and creating their own websites. There has been a rise in recent years of websites from Bristol businesses and this is tied in with the markets that have now opened up and are available to owners. These new markets allow local business to communicate and interact with a wider range of people and potential customers.
With the boom of the Internet, mobile devices have also started to develop with more having Internet capabilities and the ability to purchase online. Mobile users are up 70% from 2011 which shows a massive increase in the visibility of your website. One of the keys to mobile and all websites is the design of the sites as a poorly designed site can lead to users abandoning their visit and not making a purchase. A recent study found that in the travel industry 57% of people leave a website after only 3 seconds which shows the ever need to grab a visitors attention and make sure that they stay on site.
Business owners can use a site speed test to help optimise their site and find key features and factors that are affecting speed and then ways that will help increase the site speed by fixing the issues. It is recommended that you test your site on a regular basis to make sure any possible problems are fixed as soon as they happen keeping site speed low and visitor levels high.
Website performance is key to being successful with the average load speeds of 2000 retail sites studied was ten seconds which is 10% faster than 2011 but still well above the normal interest levels of many users. The study also found that the top 50 retailers online have websites that load on average at 4.83 seconds which shows you that there is a significant gap from being successful to only average. As a business owner you always want to know how well your website is doing so by conducting a website performance test you are able to discover any potential issues your site maybe facing and then set a course of action to fix those problems.
If your website is running slow it can lead to a number of problems which can affect small businesses such as 11% fewer page views than your competitors which can lead to a 16% decreases in customer satisfaction making them more unlikely to make a purchase with the study suggesting you will make 7% fewer conversions.
It is projected that retail over the Internet will continue to grow and develop with a 62% rise by 2016. This continuing trend shows the need to be online and make sure your site is optimised. You can use website monitoring to make sure that your site continues to perform well and you can stay ahead of your competition.