Welcome to the Age of the Apprentice
YOUTH unemployment figures are frightening. The UK has the third-worst unemployment level for young people in the developed world. And, unfortunately, the number of young people without a job is rising.
Of course, what such depressing statistics really show is how easy it is to talk down the opportunities for youngsters, how easy it is to convince them not to try and for businesses not to bother with them.
But the reality is that young people have much to offer employers. And employers can really benefit by taking a chance on young people.
And we believe that one of the best ways for them to work together is through an apprenticeship.
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Because this really is the Age of the Apprentice. Last year, the number of apprenticeship starts rose by rose by 63 per cent to more than 450,000. And higher apprenticeship starts – a real alternative to university – rose by almost 50 per cent.
Apprenticeships offer a clever cocktail of on-the-job training and college work as well as huge choice and flexibility – there are more than 1,200 job roles covered.
And that is why The Post is backing apprenticeships again with our Age of the Apprentice campaign.
We know there are more youngsters than ever who are desperate for on-the-job training and we know there are firms who need their help. Through our campaign, we will put them in touch with each other. We will be featuring prospective and existing apprentices – and giving credit to the companies that employ them and the organisations that train them. And we'll also highlight the incentives available to firms that invest in young people.
Next month, we're launching an Apprenticeship Awards event, so that young apprentices can be recognised and celebrated for the work they do.
We know that raising the profile of apprenticeships works – our previous campaigns have helped to place hundreds of youngsters on apprenticeship schemes.
So let's get started. And help our young people in to work.
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