The Waitrose experience is now available online

Waitrose new platform, Waitrose.com, costing more than £10m, is transforming Bristol shoppers' experience online.

The site is contemporary and intuitive and has been designed to give the same high standard of service for which Waitrose shops are renowned. Customers in Bristol and surrounding areas are offered a seamless, consistent shopping experience acrosss all Waitrose online channels - click and collect, wine, flowers and gift ordering, Homedirect and Waitrose Entertaining.

One thing hasn't changed - Waitrose will continue to be the only major online grocery retailer in Bristol offering all-year-round free delivery for all orders over £50.

Grocery ordering is easier and quicker. In addition to popular staples, such as a full range of Essential Waitrose items, and well known branded products - 1,000 of which are price matched with Tesco - you can simply and quickly navigate your way around cheese, fish, meat and delicatessen service counters.

More delivery slots have been added for the times when customer demand is high, such as Fridays and weekends - and delivery drivers will carry shopping right into the kitchen if that is what you, the customer, would like.

There are also "personal touch" features to replicate the service that all customers in Bristol get in their local Waitrose branch, for example you can make specic requests to the personal shopper responsible for picking your shopping:

1. opt for specific numbers of items rather than a standard pack size
2. request for, say, green bananas or extra thick slices of ham

One thing is for sure, shoppers in Bristol will receive unrivalled standards of service with the introduction of Waitrose.com to Bristol. To find out more and try it for yourself log on to Waitrose.com today.