Shoppers can combine browsing for clothes with splurging on a luxury holiday as a travel shop opens in House of Fraser today.

Virgin Holidays will open their first branch in Bristol in the Cabot Circus department store.

The concession will have a team of travel experts to give advice on all the hot spots and recommend the best places for shopping, eating, or whatever the customer requires. There will be a touch-screen booking system for those who know what they want and lots of brochures for ideas.

Andrew Shelton, marketing director for Virgin Holidays, said: "We are excited to bring stylish overseas adventures to UK shoppers.

"Our partnership with HIP Hotels brings bespoke experiences tailored by our gurus, which is a perfect match with House of Fraser's shoppers.

"Our new in-store spaces allow our customers to have one-on-one attention from Virgin Holidays' experts."

Nigel Oddy, home director for House of Fraser said:"Virgin Holidays is a fantastic travel brand and the shop-in-shop concept is a great addition to our travel offer.

"We are delighted that they are working with us to bring a new dimension to in-store shopping for our customers."