A marketing firm from Bristol has made a new video mocking the typical team-bonding day out that IT firms insist their employees must endure.

Rebel Virals, which is based at The Triangle in Clifton, has released 'camp netwok' on the web, which it has made for Microsoft.

The video is set at the fictitious “Camp Network”, and shows the stereotypical preconceptions that IT professionals are put through.

Staff are cajoled through a range of outdoor obstacles and team-building exercises, such as climbing ‘the profitability ladder’, leveraging ‘the power triangle’ and building ‘the revenue raft’.

Rebel Virals director James Trezona said: “Viral is ideally suited to targeting these smaller, more specific communities.

"All the benefits of a viral B2C campaign still apply, but the content can be more relevant to the audience – appealing to their common experiences and drawing on in-jokes.”

The video has been made for the Microsoft Partner Network. Rebel Viral is the team behind the popular Little Gordon series.