VIDEO: "Sexy" Bristol University science students make spoof video
A group of female psychologists from Bristol University have made a spoof video in response to what they say was a "demeaning" video made earlier this year to attract more women to science.
The European Commission spent more than £80,000 making the "Science: It's a Girl Thing" video - and the Bristol version was shot for £7.66.
In the original European Commission video, a handsome male laboratory worker and images of high heels and make-up were used to encourage women into the science industry.
THE ORIGINAL VIDEO:
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But the Bristol women - who are mostly PhD students at the university - decided to produce a spoof version to show that girls are interested in things other than make-up and high heels.
In the video they are seen in their laboratories dancing to LMFAO's "Sexy And I Know It".
THE BRISTOL GIRLS' SPOOF VIDEO:
Suzi Gage, a 29 year-old PhD student with a Masters in cognitive neuropsychology, told the Telegraph: "We made the video mainly for fun, but also because the original was so awful. It was really demeaning to women, and contained no science at all - just make-up."
She added: "There are big problems regarding women in science, from physics A-level students right through to the percentage of professors. There are various reasons, and people like Athene Donald [a Cambridge university professor] are helping to bring this to public awareness, but videos like the original really don't help."