The Grand Pier in Weston-super-Mare will launch this year's British Tourism Week.

Party on the Pier will kick off the fifth annual tourism week, with simultaneous parties hosted on piers, harbours and jetties around the coast and on inland rivers, canals and lakes.

The event on March 12 will be launched by Tourism Minister and Weston MP John Penrose.

He said: "Party on the Pier is a great opportunity to showcase a unique part of British heritage. I, for one, will be encouraging my constituency to get involved – celebrating on the newly-refurbished Grand Pier in Weston-super-Mare."

The week aims to raise awareness of the importance of Britain's £115-billion tourism and visitor economy.