Suzanne Savill: Who will be loading up their trollies at Ashton Gate?

Trusted article source icon
Wednesday, September 30, 2009
Profile image for This is Bristol

This is Bristol

Latest score from Ashton Gate: Berate United 1- Tesco Wanderers 1.

Tesco struck first, after their application to build a supermarket at Bristol City's current ground was linked to the possibility of a new 30,000-seat football stadium at Ashton Vale being a World Cup venue in 2018.

Now Berate (Bedminster Residents Against Tesco Expansion) has brought things level, following the recent publication of a consultants' report which concluded there is no need for a Tesco supermarket at Ashton Gate.

Clearly, there's still everything to play for.

So far, what looks set to be a hard-fought contest between Berate campaigners and Tesco supporters has featured skirmishes over Bristol hosting a World Cup match, arguments about affluent incomers moving into Southville, and claims about the potential demise of independent retailers in North Street.

But what I really want to know about are the shoppers whom Tesco reckons will flock to a new store on the site of the present stadium.

Already we have a fair idea of who isn't going to shop there. It seems unlikely that those Southville residents who currently shop on North Street are going to be transformed into Club Card holders.

However, I find it hard to believe that Tesco has decided to open another superstore in Bristol out of a philanthropic desire to provide own brand goods (plus bonus points) to those locals who don't go to Southville Deli, and can't manage to get down to Asda in East Street. Every little may help, but it usually takes better profit-making potential than this to attract Tesco to build a new store.

So who are these shoppers who will be loading up their trollies if a Tesco is built at Ashton Gate? Perhaps the answer can be found by turning away from North Street and looking towards what are currently green spaces in the west and south of Bristol. For there's a bigger – and, arguably, more alarming picture – that's in danger of being missed.

There may not be many potential shoppers in the green spaces to the west and south of Ashton Gate at the moment. But this could change in coming years as a result of the Government's Regional Spatial Strategy and Bristol City Council's C21 scheme.

The RSS is calling for nearly 600,000 new homes to be built in the South West by 2026 – including about 27,500 in Bristol. Meanwhile, the C21 strategy involves regeneration plans for south Bristol, which are expected to include the construction of a ring road and thousands of new homes.

The report from the independent consultants which concluded there was no need for a Tesco at Ashton Gate appears to have been based upon the current retail and housing situation. Could it be that Tesco's plans are based upon the future situation that could exist just a short drive from Ashton Gate if new homes are built?

It's still too close to call whether Berate or Tesco will win at Ashton Gate.

But it's already looking as if some green spaces in the Bristol area will end up being lost for ever.

13
Tweet this article
Report

13 Comments

  • Profile image for This is Bristol

    by Steve, Bristol

    Saturday, October 03 2009, 3:37PM

    “Good point about the Sea Mills, Lawrence W and Avonmouth areas being neglected. There is the Costco store in avonmouth, which, provided you have a car and want to buy toilet roll in boxes of 80 at a time is good value for money. But if you live in Lawrence W., don't have a car, you are stuffed. You have that Lidl in southmead to aspire too -it may not be as shiny as Tescos, but its closer and better value.

    Tesco are probably neglecting those areas as they arent the right customers -either the people who would go Waitrose, or people without enough money to spend much as a Tesco megastore. Whereas the proposed Ashton Gate megastore would serve all the people in the new sprawl, who might just by a 50" plasma TV while driving in for their week's shop. Those are the customers Tesco wants.

    Presumably the”

  • Profile image for This is Bristol

    by organiclocal, southville

    Friday, October 02 2009, 9:14AM

    “I think you got the score wrong, its really:

    Sensible planning decision based on facts Utd.........1

    Reckless and desperate community destroying cheapo supermarket meglomaniacs...........0”

  • Profile image for This is Bristol

    by george, briz

    Thursday, October 01 2009, 2:38PM

    “Some sense brought to the debate, well done Suzanne. Tesco is a fantastic supermarket, will bring healthy competition to Sainsburys and will benefit the silent majority, if the vocal minority can't handle that, then don't shop there.”

  • Profile image for This is Bristol

    by Sir Rich, BS11

    Thursday, October 01 2009, 11:29AM

    “Go West...

    Avonmouth, Shirehampton, Lawrence Weston, Sea Mills, Coombe Dingle, Stoke Bishop

    A huge area, no major retailer, between Cribbs and Ashton. Why put 2 in Cribbs, and 3 in Ashton, and nothing in between?”

  • Profile image for This is Bristol

    by Scott, Bedminster

    Thursday, October 01 2009, 8:28AM

    “Personally i can't wait to get my shopping on a Saturday morning at Ashton Gate Tesco and then watch Bristol City play at there brand new stadium.”

  • Profile image for This is Bristol

    by Pete, Ashton

    Wednesday, September 30 2009, 6:04PM

    “Seems to me these BEHATE people can't stand a bit of competition!”

  • Profile image for This is Bristol

    by Berate Member, Littlecross House, Greenway Bush Lane, Ashton

    Wednesday, September 30 2009, 12:20PM

    “correction to correction -

    "Now Berate (Bedminster Residents Against Tesco Expansion) has brought things level, following the recent publication of a consultants' report which concluded there is no need for a Tesco supermarket at Ashton Gate"

    This initially suggests some involvement from Berate, and people may not have bothered to search as far through the article as you did.
    Many thanks”

  • Profile image for This is Bristol

    by The Last Bristolian, Bristol

    Wednesday, September 30 2009, 10:36AM

    “Hiya Mikeeee!!
    I've just copied and pasted some of Tescos list of Bedminster retailers, which go towards their statistics of the large proportion of shops in their "unaffected" by Tescos catagory.
    You can see that very few of them perform a genuine retail activity.
    Take all of the non retailers out of Tescos list, and the proportion affected rises to 82% of stores potentially threatened by Tescos -

    Zone 4 The Windmill ,Public House
    Zone 4 Compton Cars ,Car sales
    Zone 4 Michaels Antiques, Antique goods
    Zone 4 Three Lions, Public House
    Zone 4 Victoria Motorcycles, Motorcycle repairs
    Zone 4 Best Takeaway
    Zone 4 Lis Chinese ,Takeaway Takeaway
    Zone 4 Imports Direct ,Car Sales
    Zone 4 McDonalds, Drive Through restaurant
    Zone 4 Albert Inn, Public House
    Zone 4 CR Bowden Locksmiths
    Zone 4 Motor Repairs Motor Repairs
    Zone 4 Curry Centre Restaurant and Takeaway
    Zone 4 Jolley Colliers Public House
    Zone 4 Mezzaluna Café and Bar
    Zone 4 Made to Measure Sewing services
    Zone 4 Bristol South Funeral Services Funeral services
    Zone 4 Victoria Office Equipment Office Equipment
    Zone 4 West Kebab Takeaway
    Zone 4 Avon Autoglass Windshield repairs and replacement
    Zone 4 GRC Electronic Systems Design and manufacture of electronic systems
    Zone 4 Paramount Motor sales
    Zone 4 G Williams Carpets Carpet and flooring sales
    Zone 4 Mayos Beauty salon
    Zone 4 AA Nationwide Car repairs

    Go to the city council planning website and see the list on Tescos application under "TOWN CENTRE AND RETAIL STATEMENT"

    Multi millionaire Steve Lansdown, Multi millionaire Colin Sexstone, cash rich Bristol City Club and Tescos, the worlds largest retailer with a gross income well in excess of some countries on this planet, are so lucky to have you argue for them on their behalf.
    Top Man”

  • Profile image for This is Bristol

    by Mike Ford ¿(¿¿¿¿¿)¿, Bristol

    Wednesday, September 30 2009, 9:29AM

    “For christ's sake, none of your precious little rich white, middle class community will get shaken up. No-one will go out of business, and you can continue leading your closed minded little life.
    Let other people get on with theirs rather than shoving your views down everyone else's throats. The pointless, biased, irrelevant report in question, that goes on at length about the fictional 'Bedminster Town Centre' states there will only be a "moderate" impact to traders. And that's in Bedminster which is 3 miles away from the site where Tesco will be.”

  • Profile image for This is Bristol

    by Patrick, Southville

    Wednesday, September 30 2009, 9:14AM

    “There are two relevant points to remember here:

    The first is that the City Wide Retail Analysis commissioned by BCC in Oct 2007, DID take into account the RSS growth figures for South Bristol, and looked at a scenario where all the expected allocation of extra houses were in place. In 2007, people were spending alot more then, but it still concluded that only by 2026 was there likely to be capacity and need for new supermarkets in South Bristol. The recent independent report on the application (lets remember, its from BCFC not Tesco) found fault with the methodology used to calculate both need and impact of the new store, concluding that BCFC had underestimated the impacts to Bedminster.

    The second point is that unless the Labour party get re-elected (which looks unlikely at the monute) the RSS is dead in the water. The tories have a pledge to tear them up.

    Funnily, the BCFC application talks about the potential of the new shoppers from new houses to promote the arguement for the store, but somehow forgets to take them into account when calculating traffic impacts.

    So the only thing left to justify the store is as enabling development for the new stadium. If we think the independent report is accurate, this will mean providing a massive subsidy to one of the richest men in Bristol at the expense of putting small traders in Bedminster out of business, further degradation of Bedminster centre, and an increase in air pollution.

    Trebles all round in Ashton Gate!”

        Your comments awaiting moderation

        Add your comments

        max 4000 characters