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Students tasked with creating ad for takeaway chain

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Thursday, January 17, 2013
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MarcRath

STUDENTS got the chance to work with an advertising agency to help shape an ad campaign for a Bristol takeaway chain.

Working with Bristol-based advertising agency STUFF, City of Bristol College students were tasked with creating a campaign for Miss Millie's.

  1. Mock-up of the winning ad campaign devised by students students Andrew Robinson and Charlotte Ross

    Mock-up of the winning ad campaign devised by students Andrew Robinson and Charlotte Ross

More than 18 students on a interactive multimedia course were split into teams of two and asked to create concepts for Miss Millie's, focusing on brand and character development.

City of Bristol College tutor Alastair Myers said: "The students gained valuable experience by working with a client and receiving advice and guidance from industry experts. It was a great experience for everyone involved."

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Kiri Rogers, a student at the college, said: "It was an amazing experience meeting people from the industry out in the real world, and getting such fantastic feedback from professionals. It's great to work with a realistic scenario to prepare us for future job opportunities."

Richard Spruce, creative director at STUFF, said: "Working with the students was a really enjoyable and rewarding experience. We were impressed with how they took on board our feedback from the first critique and developed the work further.

"The work created for the final presentation was of a really high standard and they should all be proud of the final pieces."

Winning students Andrew Robinson and Charlotte Ross will now have the opportunity to complete an internship with STUFF.

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