Charlton have named Phil Parkinson as their new boss, ending speculation that Bristol Rovers' management duo were in line for the post.

Memorial Stadium director of football Lennie Lawrence, who managed Charlton between 1982 and 1991, and first-team coach Paul Trollope had been linked with the vacancy.

The reports prompted Rovers' chairman Nick Higgs to issue a hands off warning to Charlton last week.

Parkinson took the reins at The Valley on a caretaker basis in November after Alan Pardew left the club.

The Addicks are bottom of the Coca-Cola Championship and have failed to win any of the eight games since Parkinson was put in charge.

"The overwhelming feeling was that Phil was the best man to lead us and rescue us from our current plight," said Charlton chairman Richard Murray.

"I'm obviously delighted with the board's decision, and I fully intend to make the most of this opportunity," said Parkinson.

"January is a very important time for the club and while we are in a similar position to most Championship clubs with little money around, it's up to us to wheel and deal to the best of our ability to improve the squad and give us a fighting chance of staying in the division."

Charlton have not won a league game since 4 October, and are four points adrift of second-from-bottom Southampton.

"With 20 matches remaining this season, we were aware that time was an issue, particularly with the January transfer window opening on Thursday," added Addicks chairman Murray.

"Phil knows the players, knows the strengths and weaknesses of the side, and has huge Football League experience. Perhaps most importantly, he is a strong character and knows how to battle against adversity."

Parkinson played for Bury and Reading before moving into management with Colchester, who he guided into the Championship in 2006.

He then took over at Hull, but had an unsuccessful spell as he left the club after less than six months in charge.