Sky-high prices but a great film
IS it me or have cinema admission prices recently gone 'through the roof'? When I last took my family (two adults and two children over 14 who now are considered adults for pricing purposes) to see a major release in 3D, I remember being pretty unhappy at paying around £26 – £28. This was only about four to six months ago at Showcase Delux which I thought was one of the dearer cinemas in town.
Last Monday I took the same four people to see Avengers Assemble (pictured below) at Cineworld in Hengrove and was charged no less than £40 for the privilege. That was made up of £7.90 for an adult ticket (after 5.00 Monday to Friday) plus £2.90 per ticket for the fact that it is in 3D.
I understand that there are promotions such as cheaper Tuesdays, Orange Wednesdays and even a deal where you can see 'unlimited' films for £14.99 a month but, as you can see, I and my family do not go to the cinema very often. At this price I will certainly be considering upgrading my Sky package to include the movie channels – much cheaper than £40 a month and for more than one film!! They say piracy is killing the movie industry – I would say a root cause is much closer to the box office.
All that said, I have to add that on this occasion the film was (almost) worth the money. Not to everyone's taste, perhaps, but as a comic book fan of more than 40 years, this really lived up to the hype. I would recommend it to anyone, comic book fan or not – but make sure you go on a Tuesday or (if you have an Orange phone) Wednesday, wait until it comes on TV, or take out a new mortgage!
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