SEO Positive explains how guest blogging and link building can help your business
Leading web optimisation firm and search engine optimisation agency, SEO Positive explains how guest blogging can improve your link-building efforts.
Blogging has been around since the dawn of the digital age and whilst it was just once thought of as an online journal, it’s now an essential SEO tool.
A number of businesses and brands may have professional blogs or affiliate blogs, which promote their products and services. But did you know that individuals with influential personal blogs could help to build a brand’s online status through link building and SEO.
Ben Austin from SEO Positive comments;
“Guest blogging is an effective way of gaining quality backlinks to your site and should not be overlooked as part of your overall SEO strategy. It is important to check the quality of the blog you wish to guest post on to ensure that your backlinks attract high levels of traffic from key target groups.”
Typically, those who keep a blog are blogging on a niche subject or speciality area, making them an authority in that field. The traffic that blogs have comes from the number of followers or readers that they have; not necessarily through SEO copywriting and heavily key worded content. As blogs build up a solid and loyal following, they collect potential pools of target groups for particular brands and businesses.
This is where guest blogging comes into focus as it is content primarily written to be posted on another blogger’s site. Many blogs that have a high standard of content encourage guest bloggers to work with them on a link exchange basis.
What this means is that if you place a guest post on a blog; in exchange for producing original high quality content relevant to the blogs readership you can generate and include links back to your site.
In theory as the blogs are high quality, the link will be getting high quality traffic back to your site and vastly improving your search rankings.
Notes to editors
* Source: SEO Positive