Parent complains over movie adverts in primary school
A PRIMARY school in Bristol has removed a poster advertising a blockbuster animated film after a parent complained it was inappropriate.
Parent Darren Moore noticed the large poster advertising the computer-animated comedy Madagascar 3: Europe's Most Wanted in a dining hall while he was attending a parents' evening at Avonmouth Primary School.
Following his complaint, the school's head teacher Vicky Dupras, pictured, decided to terminate its contract with JazzyMedia, a company which had paid the school a small amount to display promotional posters.
Mr Moore said he had been "quite shocked and saddened" that the school in Catherine Street had chosen to display the film poster.
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He said: "I am totally opposed to adverts aimed at primary school children and worry that if deemed acceptable it will become more commonplace."
Mr Moore, who has two children at the school, added that pupils were "there to develop and learn, not be seduced".
He said: "Whilst I don't agree with advertising to primary-aged pupils, I completely understand that the school needs to find new sources of income in these tough times. I think the parents should have been informed.
"I have a lot of respect for Mrs Dupras and the teachers and the good job they do. This is the first time I have disagreed with the way the school is run."
Mrs Dupras said: "We've had posters up for a number of years and on reflection, after Mr Moore had mentioned it to one of our teachers, I agreed with him and cancelled our contract with JazzyMedia.
"The company works with a lot of schools and it's not just adverts for things – we had posters about charity campaigns. But we agreed that adverts for movies was inappropriate and it's now gone. We've put a Keep Britain Tidy poster up there instead."
The school received £10 for every poster from JazzyMedia which it displayed.
Mrs Dupras said: "JazzyMedia is a way for businesses and charities and educational companies to communicate with head teachers, teachers and pupils. They say they work with 6,000 nurseries, schools and colleges.
"We had started our contract with them before I began at the school and it has more often been posters for campaigns like Keep Britain Tidy and charities. We've always selected which ones have gone up and have never put anything up which is inappropriate for primary-age pupils."