An internet supermarket boss has raised more than £2,000 for the Help for Heroes charity – by doing the nearly-full monty at the Royal British Legion in Staple Hill.

Mark Callaghan was joined on stage by four friends from the legion to raise cash for wounded British servicemen and women.

On stage with him were Gerry Mitson, Phil Vowles, Ryan Mills and Keith Strickland.

The quintet stripped to their smalls – a tiny thong – in front of a packed crowd last night.

And the men proved so popular with the ladies that they were called back for three encores.

Mr Callaghan, 38, of Emerson's Green, said they even had to turn women away at the door.

He said: "We had done a lot of rehearsing beforehand to make sure the routine was perfect, and it went really, really well.

"Perhaps I'm an exhibitionist, but I wasn't nervous at all. But when I finished my mouth was pretty dry.

"All the girls were up on the chairs and clapping, and it was absolutely packed.

"We did a full dance routine, stripping right down to a small thong that just about contained the essentials."

Mr Callaghan's firm BritishCorner Shop.co.uk supplies British food online to people around the world.

Many of its clients are from the British armed forces serving in Afghanistan.

Mr Callaghan said: "We wanted to raise money for Help for Heroes as it fits in with our customers."