Handy Interview Tips That Will Secure the Marketing Job of Your Dreams

Advertorial feature

The state of the UK economy means that finding any type of job these days is a very tall order. However, marketing jobs in London are particularly tough to secure, as companies are cutting marketing costs wherever they can. This means the competition for the best positions is extremely tough. It is essential that candidates fully prepare themselves for a job interview, and there are a few handy tips to remember that might just make the difference.

Research the Employer

It is essential that interviewees spend some time getting to know the business they want to work for. The simplest way to do this is by studying its website. However, employers will expect a little more than this from a potential marketing professional. Candidates should study the general trends of the marketing industry, and knowing what the competition is up to will seriously impress interviewers.

Rehearse Potential Answers

Marketing professionals will usually be able to preempt a few of the likely interview questions that will be asked, so some detailed answers should be rehearsed for as many eventualities as possible; this may mean a role-play with a friend or relative, or it may involve making some notes to ensure the answers are remembered for the big day. There are some recruitment websites that post the most popular questions asked at marketing interviews, so it may be worth covering as many angles as possible.

Look the Part

This may sound obvious, but many people fail at an interview the moment they walk through the door. Something as simple as unpolished shoes or a creased shirt may give a potential employer completely the wrong impression. Preparation for an interview should begin several days beforehand. A suit or outfit should look immaculate, and a new one should be bought if necessary. It is also a good idea to ask about the dress code before the interview; some employers have a casual approach to business, and they may actually ask candidates to remove jackets and ties before the interview begins.

Remain Calm and Composed

Interviewers will fully expect candidates to be slightly nervous; however, they will be alarmed if candidates are barely able to string a sentence together. Different people have different approaches to staying calm and fighting nerves. The worst thing candidates can do is fail to prepare for the day. Poor planning and an excessively tight schedule on the day can result in candidates becoming flustered. Marketing professionals need to look calm and composed, but that is extremely unlikely if getting to the interview has been a fraught and rushed experience. Candidates should leave at least one hour extra for a journey and unexpected contingencies. Candidates should also speak with clarity, sit up straight, smile and make constant eye-contact when speaking.

Prepare Some Questions

Candidates must prepares some questions before an interview to demonstrate a genuine interest in the position. Marketing professionals are expected to gather information as a part of their day-to-day roles, so interviewers will be alarmed if interviewees have nothing to ask at the end of the process. It is always a good idea to prepare a minimum of three questions, and at least one of them should be designed to solicit further information about the company itself. Interviewers will take it for granted that candidates want a job in marketing, but they will be keen to know why interviewees have chosen their company above all the others.