Drink up your cider Bristol . . . Dry Blackthorn will taste dry again
The original recipe for Dry Blackthorn cider will be coming back to the South West after a successful campaign by cider drinkers.
Gaymers introduced a new recipe for the popular drink a year ago but faced a major backlash in the Greater Bristol area.
Advertising billboards for the re-launched drink were vandalised by alcoholic apple juice purists who didn't like the new sweeter taste.
A number of groups were set up on the social networking website Facebook criticising the change, calling for a boycott of the drink and petitioning for it to return to the original taste.
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Groups like "The New Bad Taste Of Blackthorn", "I Want My Blackthorn Back!" and "Boycott Blackthorn" attracted thousands of members, who found creatively offensive ways to express their distaste.
After a year of bad publicity Gaymers has finally relented, and agreed to return to the original recipe in the South West.
Facebook campaigners were told about the U-turn at a private meeting this week.
Bob Cork, Gaymers master cider maker, said: "We hold our hands up and admit that we underestimated the passion people have in the South West for Dry Blackthorn.
"Before we changed the recipe 12 months ago we conducted extensive customer research, both locally and nationally, and many cider drinkers told us they liked the new taste.
"However, once it was launched it became clear that cider drinkers in the South West wanted the original back.
""It's true that the version which launched last year has proved a success nationally, but it seems the South West knows what it likes, and we're delighted to be bringing back the original."South West pubs on Friday, March 26, with the same version available in cans shortly afterwards.