Daughter's birth inspired Little Stoke mum to set up clothing business
After the traumatic birth of her daughter, Liz Jeans decided if she could make it through that she could do anything.
Baby Amelia was not breathing when she was born and had to be resuscitated, and Liz's blood pressure was so high doctors feared she might have a stroke.
Four years later, 35-year-old Liz has given up her day job and set up her own internet-based clothing business.
Mama Feels Good sells a range of fashionable t-shirts for mums-to-be and breastfeeding women.
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Liz, who runs her business from her home in Little Stoke, has been building the business up over the past four years and finally gave up her job as a biomedical scientist at Southmead Hospital a few weeks ago to concentrate on Mama Feels Good full-time.
The Mama Feels Good T-shirts, featuring specially created designs, are sized especially for pregnant women, and the breastfeeding range make it easier for new mums to breastfeed their baby discreetly and comfortably.
She said: "There are a lot of people saying it is a bad time for business, with the recession, but I haven't been put off. It has really taken off so it seemed like the right time to put some more hours into it. We launched the website a few months ago and we have been making lots of sales – to people in this country, the US, Australia. And now people from Poland and Canada as well are contacting me wanting to stock the T-shirts in their shops. It's fantastic."
She said the inspiration for the business came when Amelia, now four, was born.
Liz said: "Her birth was so awful that I felt like getting through that was a big achievement. I thought if I could go through something like that, I could go through anything. After she was born I started selling American maternity wear online in the UK, but then I thought I would like to sell clothes that I really liked.
"I also found that the maternity clothing market in this country was not very good, the clothes I got didn't look very nice and fell apart. I wanted to buy clothes that I really wanted, not clothes that were my only option.
"Mum made up a T-shirt for me and I got it printed – and everyone said how much they liked it. It all went from there! Now we are selling at least 200 T-shirts a month. I get letters from mums saying the T-shirts have changed their life because they can go out and feel good about what they are wearing for a change."
The idea for the name came from her husband, Matthew.
Liz said: "I was getting really frustrated coming up with a name and he said, well what do you want the business to stand for? I said – I just want mums to feel good – and we had it."