Some time ago in discussion about drink driving, a former Avon and Somerset chief constable said the next major issue would be speeding.

He predicted that it would become as big a talking point as drink driving.

And he is being proved right.

Many of us railed against speed cameras when they first appeared arguing they were simply a way of taxing motorists and penalising people who otherwise obeyed the law.

But like it or not they have revolutionised the way we view speeding.

First of all they got us cross and then as we gathered penalty points they started to make us slow down at particularly places.

And gradually over the years they have made many of us consider how we drive.

This has been helped by the speeding courses that we can opt for instead of receiving points on our licences.

These courses do not set out to preach but rather to show the effect of speeding.

The simple fact that hitting someone at 30mph gives them a 50-50 chance of living, whereas striking them at 40mph would almost certainly kill them is enough to make us all think.

Slowly but surely it is becoming unacceptable to drive too fast, particularly in built-up areas and streets like the one we have highlighted today in Yatton.

We have a duty as drivers to help make the roads safer.

And we can do it the next time we get behind the wheel by cutting our speed by four miles per hour.

The person behind may start off by being frustrated but it may just make them think about their driving.

And that in turn will help save lives.