Carol Vorderman shows off her curves modelling dresses for online brand

Former Countdown presenter Carol Vorderman is causing a stir as the new face of an online clothing brand.

The 52-year-old, who lives near Portishead, caused a sell-out in 24 hours last week as thousands of women flocked to online store isme to snap up the red dress she wore.

Now, in her first shoot for the online retailer, Carol has been showing off her curves, modelling body con dresses.

She said: "For me being in your 50s is about trying something new.

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"You can't say I'll do it in a few years' time, it doesn't work that way at this age, you do it now!

"For instance, for 25 years I’ve thought that wearing my hair up doesn’t suit me.

"It might be something to do with wearing it up at my first wedding - let's just say the marriage didn't go well, but I can't exactly blame that on a hairstyle!

"With a lot of persuasion I tried the look again for this shoot and I have to say it was better than I thought it would be.

"Dare I say that it looks a little bit sophisticated. I love it when other women try something new and experiment with their looks.

"For me, age is but a number and you should dress to suit your body shape and sense of style, not your age. And maybe you should try shocking your children every now and then. Life is too short not to after all."

Jon Owen, retail director of isme said: “We knew she would be popular with our customers and now here’s the proof. It’s great to see isme.com customers responding to her so quickly.”

Carol Vorderman was announced as the new face of isme at an exclusive breakfast at St. Martin’s Lane hotel on Wednesday 13th February. She joins Lynda Bellingham as their new face.