Bristol taxpayers won't pay £17m World Cup 2018 bill

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Wednesday, November 25, 2009
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This is Bristol

Taxpayers will not have to foot the £17 million bill for Bristol to host World Cup games in 2018, councillors have pledged.

Instead local businesses could be asked to pay a third of the money that would fund 'fanfests', temporary seating and transport and marketing, by an increase in business rates.

Bristol City Council's Liberal Democrat-run cabinet officially signed off its bid to become a host city as part of the England 2018 campaign at a meeting last night.

Councillors accepted there were risks, describing the bid as a "leap of faith" and a "bit of a gamble", but felt the potential benefits were worth it.

An independent report commissioned by the Football Association estimates host city status can generate £150 million for the local economy from tourists alone.

If successful, Bristol could host at least four games if Bristol City Football Club's proposed £92 million stadium at Ashton Vale is given the go-ahead.

Council leader, Councillor Barbara Janke, said: "It is certainly not our intention that council taxpayers should take the expense of the World Cup. It is our intention to raise the money from other means.

"Many in the city feel this is a once-in-a-lifetime chance. We are ambitious for the city, we are starting to see the kind of change people have asked for over a long period."

Executive member for sport and culture, Councillor Simon Cook, said if Bristol City achieved Premier League status they would meet £8 million of the costs for extensions to their proposed stadium, reducing the council burden to £9 million.

The council would also look at other funding sources, including the National Lottery, Government grants, sponsorship and the South West Regional Development Agency.

Gary Hopkins, who is the cabinet councillor in charge of environment and community safety, suggested that because surrounding areas could benefit from Bristol becoming a host city, they should chip in.

He said: "The economic benefit will not be restricted to Bristol's boundary. We need to be speaking to our neighbours to see how they might contribute."

Mark Wright, cabinet councillor for housing, pointed out that the arrangements with FIFA were non-negotiable.

He said: "If we want the World Cup we have to sign; unfortunately we are not in a position to negotiate. FIFA has something any city in the world would want and understandably they take advantage of that. The return on the investment will be more or less tenfold, not including lasting benefits.

"It's a bit of a gamble but a lot of great opportunities often are."

Bristol will find out if its bid to become a host city has been successful on December 16, and if so the council is committed to spending £250,000 towards the FA's marketing costs and £100,000 for the council's own project team.

FIFA will announce which country hosts the 2018 and 2022 World Cup tournaments in December next year.

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41 Comments

  • Profile image for This is Bristol

    by WontSomeoneThinkofTheChildren, Bristol

    Monday, November 30 2009, 2:52AM

    “Alot of our tax pounds are wasted on things that alot of us don't particularly care for, why can't they be wasted on something that is adored and followed by billions of people across the world? It's hardly going to make anyone's lives in Bristol a misery. Plus those who think a 44,000 capacity Ashton Vale is wasted on a club like Bristol City, isn't the capacity flexible, i.e. once the WC is finished it can be down-graded back down to 30-35,000?

    C'mon people it's the bloody World Cup. THE WORLD CUP. In Bristol. Why do Bristolians always kick up a fuss/nay say the moment anything exciting is proposed? Considering we lost the bid to be the capital of culture 2008, I think it's a nice little consolation that we get to host the 2nd biggest world sporting event after the Olympics.”

  • Profile image for This is Bristol

    by rob, Bristol

    Thursday, November 26 2009, 12:02AM

    “Great idea to put it on the business rates these set by the government not the local authority? I'd also be interested to know how Portsmouth Council decided that they couldn't raise the £17m this way and BCC decided they could. Just seems inconsistent to me.”

  • Profile image for This is Bristol

    by Mike, Bristol

    Wednesday, November 25 2009, 11:00PM

    “Tiny Tim,

    You say I am gullible, I say you are cynical. You're 'lets not bother, it'll never happen' attitude is precisely what I am talking about.

    As a City fan, this whole project excites me. As a Bristolian, I am pleased that we will finally get a facility we lack.

    There are many projects which the Council spends money on which I have no interest in, but I dont whine and complain about it, as a member of a cosmopolitan city it is to be expected.

    You dont tell me anything I dont know, of course tax payers will pay in some way, and of course people will make money - so what? Those people have worked hard to make this happen and deserve a return,

    I dont understand what makes some people get out of bed in the morning.”

  • Profile image for This is Bristol

    by steve, st george

    Wednesday, November 25 2009, 8:29PM

    “i for one dont want any of our taxes spent on a football stadium because i'll be a complete waste of money. after the matches from the world cup (if it comes here) the stadium will be half empty every other week because of the dire teams you've got in this city. dont waste our money.”

  • Profile image for This is Bristol

    by Jamie, Bristol

    Wednesday, November 25 2009, 6:40PM

    “Even if the World Cup does happen in England, what guarantee is there that a new Bristol Stadium of a second rate team will be chosen against all the other already built better quality stadiums around the country. Add to that the fact that money lost on the Olympics will have to be recovered and that will obviously promote the new London stadiums and other more centrally based ones and the chnaces are really slim.”

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