The Mall Bristol in Broadmead is asking shoppers and retailers to recycle their coat hangers and help reduce the 100 million sent to landfill sites each year.

The shopping mall will be providing bins for people to deposit their unwanted hangers and is hoping to recycle more than a quarter of a million nationally over the course of the week.

To encourage shoppers to bring in their hangers, they could win a year's supply of locally-grown organic fruit and vegetables.

Colin Lang, general manager for The Mall Bristol, said: "There are more than 530 million unwanted coat hangers stashed away in UK homes and we want to help raise awareness and reduce the numbers that go to landfill or just sit unused at home. This is a great opportunitiy to clear out the wardrobe, help save the environment and win a year's supply of organic fruit veg."

The collection is being held as part of EnviroMall Week which runs from August 24 to August 30.

As well as getting people to recycle coat hangers, it will be dedicated to activities and events to raise the awareness of low cost or free ways to combat climate change:

Avon Wildlife Trust will have a stand explaining how recycling can help to protect wildlife.

Bristol Friends of the Earth will be holding demonstrations on ways to reduce people's carbon footprint.

Bristol Green Peace and the Energy Saving Trust will be giving advice on energy saving.

The Mall's retailers are also getting behind the campaign.

Gayle MacIntosh, manager of Shared Earth, which opened in The Mall two years ago: "We are the leading retailer of recycled products in the UK. We sell products from recycled glass, tin cans, computer boards, plastic bags, loom waste – even broken bangles and elephant dung. We would love to sell products from recycled coat hangers too and we are sure this scheme will be a great success."

Shanks Waste Management and Severnside Recycling will help to turn the old hangers into useable metal for anything from car components, to garden furniture.