Bristol mayor George Ferguson among delegation heading to Cannes to sell Bristol
A HIGH-level delegation is heading to the South of France to sell Bristol to some of the leading lights in the property industry.
The team, made up of high-level representatives from Bristol's business and political scene, is travelling to the MIPIM conference in Cannes in two weeks time.
The event attracts hundreds of delegates from across Europe from the world of commercial property and developers.
Although the event is primarily a trade show it is also a key networking event for developers and property specialists.
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It has gained a reputation as a place where deals are brokered and contacts forged.
The delegation from the South West will be representing Bristol and Bath and has been organised by the Local Enterprise Partnership.
The newly elected mayor of Bristol George Ferguson is taking part in the trip along with Colin Skellet, the chairman of Wessex Water and the head of the Local Enterprise Partnership.
Leaders from the both Bath and Bristol City Council will also be travelling to southern France for the event.
It will be the first time the two cities have joined forces to market the region and the focus is on attracting investors to the area.
Property expert Philip Morton, from CBRE Bristol, believes that the delegation to Cannes is a great way for Bristol to advertise itself as a leading city and centre of commerce.
He said: "For some reason Bristol has always kept its light under a bushel but that does seem to be changing for the better.
"There is no doubt that outside of London, Bristol is one of the best places in the country to do business. We have the quality of life, the expertise in terms of the skills of the workforce and now it seems we also have the full backing of the local authority."
He added: "What has emerged with the new regime in charge at City Hall is a real willingness to get out there and get things done, there seems to be a real can do spirit and that is really encouraging.
"Rightly or wrongly there was a feeling in the past that the political leaders in Bristol did not really understand business.
"Mr Ferguson is an architect by trade but he also has a thorough grounding in business and has been successful in his own right. He has made it clear that one of his roles is to sell Bristol to the wider world."