Bristol City Council's £20,000 DVD to explain recycling

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Wednesday, August 13, 2008
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This is Bristol

Bristol City Council plans to spend £20,000 creating a film

to show residents how to recycle their rubbish.

The authority has sought volunteers to star in the 10-minute

film, which will be available on the internet and released as

an interactive DVD in October.

The new film comes two years after the council introduced

its new waste collection system, which has seen recycling rates

soar.

Despite the scheme's success, the DVD will be launched as

part of a "major campaign to promote recycling services" to

help the elderly and those in flats and multi-occupancy houses

understand the system.

Liberal Democrat city councillor Gary Hopkins, who

spearheaded the introduction of the new system when the Lib

Dems were in charge of the city council, acknowledged there was

a minority still not using the recycling collections

effectively or at all.

But he said the money would be better spent helping

residents by sending council officers to meet them and explain

the system face-to-face, rather than through a DVD.

He said: "About 70 per cent of people are using it pretty

well but there's a minority who have still not been

persuaded.

"But it's strange that the council thinks that those people

who are not using the recycling system effectively will take

the trouble to watch a DVD.

"What's really needed is a face-to-face explanation with

practical help, but that idea has been rejected."

Mr Hopkins (Lib Dem, Knowle) believes the food waste

recycling has proved the most difficult part of the waste

revolution for residents to get to grips with.

Filming for the DVD is set to take place in September and

volunteers will be asked to star in the following scenes:

1 Family recycling at home (black box and food waste)

2 Garden waste recycling (sacks and/or wheeled bin)

3 Recycling at local recycling centre (supermarkets)

4 Recycling at Household Waste Recycling Centre (St

Philip's)

5 Composting at home

A spokeswoman for Bristol City Council said: "The Citizen's

Jury (a panel of Bristol residents) suggested we look at

different ways to promote the services and when we discussed it

with housing associations, student organisations and community

groups they have been very supportive. The interactive DVD will

be used to show people living in flats, residents in multi-

occupancy houses, older people and other residents how they can

use the many recycling services in their area."

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  • Profile image for This is Bristol

    by Bruno, Bristol

    Wednesday, August 13 2008, 3:58PM

    “what a waste of money, i am all for recycling but what does £20000 get you these days, why cant they spend it on something more appropriate, like healthcare or at least recylcling plastic which contributes to most of our waste.”

  • Profile image for This is Bristol

    by Ali, Bristol

    Wednesday, August 13 2008, 3:27PM

    “Cheese - you could play it on your computer ??”

  • Profile image for This is Bristol

    by cheese, bristol

    Wednesday, August 13 2008, 3:14PM

    “Just tax students a recycle tax , so when they dump all their rubbish all over the road the council can clean it up at no cost to everyone else.

    Plus I don't have a dvd player so what will I do with the dvd, spinit really fast on my finger.”

  • Profile image for This is Bristol

    by Zoe, Bristol

    Wednesday, August 13 2008, 2:36PM

    “Just when you thought the nimbys at the council couldn't waste anymore of our money they go and pull a clasic like this! £20k for a DVD that will show people what they probably already know from the millions of leaflets they sent out!! Are they kidding?? And do they honestly believe that a DVD will suddenly turn all residents into Save The Earth acitivists??!!”

  • Profile image for This is Bristol

    by Matt Cross, BS3

    Wednesday, August 13 2008, 1:17PM

    “I'm surprised that the council are able to invest the time into this initiative with the AVERAGE BRISTOL COUNCIL WORKER HAVING 11.6 SICK DAYS per year.”

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