BBC Radio Bristol's audience down by 25 per cent
BBC Radio Bristol has lost a quarter of its listeners in a year, according to the latest industry figures.
Meanwhile, commercial radio stations Jack FM and Heart have enjoyed an increase in the number of people tuning in to their shows.
Industry analyst RAJAR (Radio Joint Audience Research Limited) releases listener figures every three months.
The latest reveal that Radio Bristol's weekly audience "reach" between January 1 and March 31 this year was 144,000.
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During the first quarter of 2011 it had 192,000 listeners, meaning 48,000 people have switched off the public service broadcaster on 94.9FM in the past year.
Back in 1999, the station used to attract 283,000 listeners – almost twice as many as it does today.
Tim Pemberton, managing editor of Radio Bristol, said: "The good news is that the figures show, quarter on quarter, our listeners are listening for over two hours longer each week and we have increased our share of the available audience.
"We are always looking for better ways to serve our audiences with local news, passionate presenters and great music.
"Last year, BBC Radio Bristol recorded its highest reach for eight years, so it is not surprising to see a reduction year-on-year."
The "reach" refers to the number of people over 15 years old who tune in for at least a five-minute period in a week.
During the year leading up to the period covered by the latest audience figures the station saw the departure of high-profile presenters Graham Torrington, from the mid-morning weekday show, and Peter Rowell, who had presented the afternoon show before his arrest and subsequent jailing for sex offences.
Jack FM, formerly called Original, is celebrating its highest ever number of weekly listeners, up from 102,000 to 118,000 year on year (an extra 16 per cent).
Breakfast show presenter Ian Downs joked: "We are absolutely amazed because we spend most of our time playing solitaire."
He added: "The support we're getting from people in the Bristol area is fantastic and we're obviously getting listeners from other stations."
Meanwhile, Heart 96-103 gained 7,000 new listeners in the last year, increasing from 670,000 per week to 677,000.
Heart's programme controller Paul Andrew said: "We are thrilled with our new audience figures.
"They confirm the growing popularity of Heart and we would like to thank all our listeners for tuning in."
Heart 96-103 is available in Bristol on 96.3FM, the frequency that used to be home to another Bristol station, GWR FM.
Listeners of The Breeze 107.2, formerly Star, fell 10,000 in the year to 23,000, down 30 per cent.