PAUL Marshall, marketing manager for Park Furnishers, Willway Street, Bedminster, says advertising in the Post brings his firm success.

He said: "Firstly, Post readers are our target demographic.

"The majority of our customers are aged over 50, which also makes up more than half of the readership of the Post, so that suits us well.

"When we advertise in the paper, we are hitting the people that come into our store.

"Secondly, advertising in the Post works. When we did our sale last July and August, we advertised in the paper continuously for eight weeks – the length of the sale.

"We decided to extend the length of the sale by two weeks and decided to have a week in the middle of the campaign when our advert didn't appear in the paper.

"When we stopped advertising in the Post, our sales dropped. There was a direct correlation.

"Thirdly, when we ask our customers how they heard about us, many of them say that they found out via the Post."