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How I found 4G in Bristol – by business editor Mike Ribbeck

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Wednesday, October 31, 2012
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The Bristol Post

IT arrived in a gift wrapped box complete with a yellow bow. And it took as long to open the inviting parcel as it did to work out how to turn on the new all-singing 4G phone.

But once the phone came to life navigating the internet, watching TV and clips was the easiest thing in the world even for an old codger like me.

The slim HTC handset is supposed to represent the next phase in the technological revolution which is changing the way we live our lives on an almost daily basis. For those who can afford the technology you are now pretty much able to watch high-definition TV and film wherever you are and at any time of the day and night.

It would be all too easy to dismiss the latest development as yet another expensive fad which will actually have very little impact. But the fact is in 12 months more and more of us will be signing up for 4G contracts just to keep up with the pace of the modern world.

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The biggest beneficiaries of all are likely to be the small creative businesses whose biggest assets are flexibility. Exactly the kind of businesses that tend to flourish in Bristol.

Gone are the days when you have to sit around waiting for the man to turn up to install your broadband. And gone are the days of spending hours onto a call centre trying to work out why your internet is out.

Anyone can now have a broadband quality connection to the world at any time. That is a revolution in communications.

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  • Profile image for Villageboy

    by Villageboy

    Thursday, November 01 2012, 1:49PM

    “Have you seen the cost of the data bundles for 4G. 10 years ago I would not have worried about the cost, but I do not see the point in spending a large amount of money for downloading/streaming entertainment that I could do at home for the price of a broad band connection. It would be a refreshing break being able to watch p0rnhub at work though.”

  • Profile image for harryreg_uk

    by harryreg_uk

    Wednesday, October 31 2012, 9:41AM

    “be interesting to see video streaming performance after the masses have taken it up - probably back to somewhere near where it is now!”

  • Profile image for GoveKnows

    by GoveKnows

    Wednesday, October 31 2012, 9:18AM

    “"The biggest beneficiaries of all are likely to be the small creative businesses whose biggest assets are flexibility. Exactly the kind of businesses that tend to flourish in Bristol."

    No it's not you idiot, the biggest users are to be joe average that wants to watch/upload videos to youtube.

    The biggest beneficiaries are going to be Sky. They'll be hawking their Sky Go packages like mad so Dean and Gaz can watch West Ham at their kid's birthday party.”

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