How 2018 World Cup will transform Bristol

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Monday, September 28, 2009
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This is Bristol

Feast your eyes on the first animated preview of what Bristol would look like as a 2018 World Cup venue.

The Bristol bid team have released their vision of Fan Fests in Ashton Court and Eastville Park, a giant screen in Millennium Square and the first snapshot of the proposed Bristol World Cup stadium in all its 44,000-capacity splendour.

The film, by Bristol firm Preconstruct, was commissioned and completed in time for the England 2018 bid team's final inspection visit earlier this month to demonstrate the city's strength in new media and prove Bristol's potential as a host venue.

It was released last night exclusively on Facebook as a reward to the 7,000 fans who have backed Bristol's bid on the social networking site and made it the best supported candidate for England's bid.

It provides mock-up images of Ashton Court, Millennium Square, Eastville Park and the Downs, teeming with fans gazing up at giant screens surrounded by stalls.

Preconstruct is a Bristol company which produces award-winning 3D imagery, part of a rich vein of creative talent based in the city, which includes Aardman Animations, the team behind Wallace and Gromit.

Bristolians Matthew Allen, 35, and Dan Tuckett, 36, formed Preconstruct in 2003 from a shared studio in the Watershed and built it up into an international team of 10 with members from Chile, France, Australia and the UK now working from studios in Prince Street.

The company started life with a video trailer of the Watershed Media Centre redevelopment, launched by Hollywood actor Pete Postlethwaite and five years later it has left its mark on another project which could shape Bristol for the future.

Business development director Henry John told the Evening Post: "We were asked to produce a distinctive, memorable film that would engage the visiting delegation from the England 2018 bid team with the vision and unique bid concept that Bristol is proposing.

"We wanted to give a glimpse of what the World Cup could look and feel like actually happening across the city, to highlight our capability as host to successful, large-scale events and that it's a beautiful place to be in with football a key part of many of our lives."

The film is based on the concept of a futuristic ticket to "Come and Play", to watch the football and embrace and participate in the playful World Cup experience in the open spaces of Bristol

"It was important to move away from some of the more obvious images of Bristol and give an identity to parts of the bid concept that could otherwise get lost," said Mr John.

"We have a unique geography, some amazing places to enjoy and we are an advanced, major city."

"If the Brazilian FA, for example, and football fans from all over the world see the film and start thinking about Bristol as a base for their World Cup, it will have done a great job."

The whole project took just over a month to complete and is seen by the company as an investment in its own future, according to Mr John.

"Bristol as a whole will gain an enormous amount of exposure and credibility from being selected as a host for the England bid," he said.

"If England are then chosen as the 2018 hosts, Bristol will be in an increasing global focus for the eight year run up and it will be a fantastic opportunity for the city to publicise what we have to the rest of the world, beyond football, beyond sport and this will have a massive influence on commercial opportunities for businesses like ours.

"It will bring the whole region into focus if we make the most of the exposure, the whole of the South West can feed from it."

Like most of his work colleagues, Mr John, 35, who lives in Shirehampton, is a football enthusiast, although his greatest claim to footballing fame is once accidentally tipping a drink over Everton's Tomasz Radzinski in a Marbella bar while on holiday in Spain.

"He took it very well," said Mr John who is hoping the World Cup film will prove to be a more impressive and lasting addition to his involvement with the world of football.

Bristol is one of 16 cities hoping to be part of England's 2018 bid. The England 2018 team will select 12 venues in December.

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40 Comments

  • Profile image for This is Bristol

    by Henry, Bristol

    Tuesday, September 29 2009, 8:30AM

    “..except for where the capital letters are supposed to be...”

  • Profile image for This is Bristol

    by Henry John, Bristol

    Tuesday, September 29 2009, 8:29AM

    “J.J - Bristol already copes with big events and, helpfully, can demonstrate it's ability to do so in precisely the places proposed in the bid.

    You're right - it's unlikely that we would get semi final matches. Some quite good sides get to the quater finals though...

    The old Parcel Force depot is owned by a private company and it's their business to develop the site when they have the money and (this is the important bit) the incentive.

    There will always be a value calculation made by private business on what they can get out of their investment - that's how business works.

    Now, wouldn't it be a great catalyst to have the single biggest global sporting event as a deadline to work to on building a new arena?! Or a rail system? Or a regeneration of an ailing industrial area (a bit like Ashton Vale Trading Estate...)?

    Don't get angry and frustrated.

    Think.

    And I wrote all of that without one capital letter.”

  • Profile image for This is Bristol

    by J J, Bristol

    Tuesday, September 29 2009, 1:16AM

    “The only transformation will be the bucks in the pockets of Lansdown and hiked up prices on burger vans..

    The City will NOT cope with hosting an event and do you relly think that the World Cup will come to Bristol... You might get a lower game involed a World Cup playoffs or something but there is NO WAY that this City will cope.

    Even if it does there will be mess and chaos in the South side of the City ONLY.

    And where or where or where will these people go IF it actually happens....

    At least build it somewhere that has the infrastructure...

    Next door to TEMPLE MEADS.. Build bridges over the River and incorporate the old Post Office Building and regenerate that part of St Phillips.

    If they want to expand, they could build over the horrid industrial are and THEN build hotels, bars, cafe's, a STDIUM for the ARTS and a VENUE for LARGE GIGS...

    THINK...!!

    RAIL
    ROAD
    MOTORWAYS
    RIVER
    CITY CENTER....

    Everybody wins....”

  • Profile image for This is Bristol

    by Mike Ford ¿(¿¿¿¿¿)¿, Bristol

    Monday, September 28 2009, 2:33PM

    “Blimey Mr. Blue, are your lot still banging on about that fixed report like it means something?
    How awfully naive.”

  • Profile image for This is Bristol

    by Mike Ford ¿(¿¿¿¿¿)¿, Bristol, bristol

    Monday, September 28 2009, 2:28PM

    “I agree with you entirely steve, LOL”

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